The Ultimate Strategy To Publishing Your Book

The Ultimate Strategy To Publishing Your Book


book publishing


A Lucky Author

My writing career began in the late 1970s when my partner, Alex Barlow and I, had Research Fellowships in Education at the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) in Canberra, ACT. 

Our brief was to conduct research and to produce a critical, annotated bibliography of books about Indigenous Australians that were being used in Australian schools.

The outcome was the publication of Black Australia, a two volume bibliography which became a seminal work in the field of Librarianship.

From that time on large, mainstream publishers approached us to write books on all aspects of Aboriginal Australia for use in schools.  

During that time I co-authored Six Australian Battlefields.  We approached Angus & Robertson and they recommended we prepare a chapter and submit this to them. The manuscript was accepted and published. Ten years later, the book was republished as a new, paperback edition with Allen and Unwin.

I guess I was one of the lucky authors. Because of timing in history and the authority i had developed in my particular niche the whole business of getting books published fell into my lap.

I hadn’t planned on becoming an author. It was simply circumstance, perhaps even destiny, and it all just happened.

But after decades of working with mainstream publishers I was excited by what could be achieved online and so I immersed myself in this new, exciting world of self-publishing.


The Struggle To Publish

Most authors traditionally have struggled to find a publisher or to find an agent to do the leg work for them.

traditional publishing

Many would write their books and they then faced the arduous and uphill journey of submitting their manuscripts to publisher after publisher. More often than not, the outcome was unsuccessful.

A small few were successful.


Publishing world has changed

But in recent years the publishing world changed.

Authors started to operate in a new online world order, and published their own books. The struggle to find a mainstream publisher was over.

It’s possible now for authors to profit from the net through their own efforts of writing, publishing and marketing.


Are self-published books inferior?


For sometime, however, there has been a stigma about self-publishing with it being regarded as inferior to the traditional method of working with a publisher. 

In the new found freedom to do ones own thing many authors raced off to publish their own works. Getting caught up in the euphoria of this, self published authors neglected the need for professionalism. Shortcuts were taken and mistakes were made in editing, proofreading, layout and design.

But even in the traditional publishing world there has been what are regarded as badly published books.

To ultimately succeed in the do-it- yourself environment, the self-published author needs to pay attention to publishing detail to ensure their creations are and look professional.

Self-publishers can outsource to professional proofreaders, formatters and designers to create end products that stand up to scrutiny.

The professionally produced work of a self-published author will indeed be a challenge to the old way of doing things.


Marji Hill – Author